HSBC JADE
HSBC JADE ACCOUNT CREATION AND CAMPAIGN
We worked with HSBC to create new account that services a specific and growing global audience high net worth individuals whose needs were not being met by the existing Premier offering, and were not eligible for Ultra High Net Worth Private Banking offering.
Our insights helped guide the creation of the account proper, and define the principles around what the account experience should be.
Photography: Alastair Taylor-Young
Photography: Alastair Taylor-Young
We realised that this segmentation, who have liquidity of between 3-5m had decided to take a new more rewarding path through life. Still very serious about their money and all matter financial, they wanted to have their hard work pay off - and were looking for the bragging rights to boot. The account served as financial adviser and 'fixer' for all the desires the clients had.
Photography: Alastair Taylor-Young
Photography: Alastair Taylor-Young
Our proposition around 'greater returns' unlocked a way into how wealth could reward not only in the accumulation of even more wealth, but how the experience of wealth and the pursuits it affords could be emotionally rewarding too. We built a campaign around the passions we uncovered from real consumers stories that spoke specifically to the services we could provide.
Photography: Alastair Taylor-Young
Photography: Alastair Taylor-Young
Photography: Alastair Taylor-Young
Working with renowned travel photographer Alastair Taylor-Young we created a gorgeous archive of documentary style imagery that helped populate these inspirational stories and furnish all manner of interior brochure wear and events with high end stylish photography.
