MAX FACTOR
100 YEARS OF GLAMOUR CREATION
To honor the 100th anniversary of Mr. Max Factor's cosmetics business we launched the 100 Years of Glamour Creation campaign. This year-long platform celebrates the brand's iconic transformations throughout the decades.
The campaign kicked off with a provocative image of one of Max Factors most profound transformations - Norma Jean into Marylin Monroe which gained world wide recognition in the mainstream media.
Working with Gwyneth Paltrow and make-up artist Pat McGrath, we created a retrospective campaign inspired by iconic screen legends. created by Max Factor. The campaign's success was outstanding, generating over 1 billion unpaid impressions in beauty and fashion publications and blogs worldwide. The Campaign was shot by Guy Aroch.
Rebrand of Max Factor using contemporary icon Candice Swanpoel to create a modern, opulent interpretation of glamour and artistry through a cinematic photographic lens inspired by the the artist George Hurrell. The campaigns were shot by Tom Munro and Camilla Akrans.
MAX FACTOR X STAR WARS - FIND THE FORCE WITHIN
To tap into Max Factors rich heritage with Hollywood we partnered with Disney and Pat McGrath to develop 6 feminine looks inspired by the relaunch of the Star Wars franchise.
Our concept, Find The Force Within, embraced the central theme of The Force Awakens. Just like the Force, glamour has the power to captivate. We created 3 Light Side looks and 3 Dark Side looks, drawing inspiration from the film's characters.
To bring our global campaign to life, we implemented vibrant displays in stores, captivating cinema and interactive video-on-demand content, engaging 3D augmented reality experiences, enlightening behind-the-scenes showcases, and easy-to-follow Get-The-Look tutorials. The campaign was shot by Tim Richardson.
Director: Marianno Vivanco