NIVEA
NIVEA - CREATIVE PLATFORM IDEA “SKINSHIP”
For More Skinship encourages a new generation of Nivea users to rediscover the the power of human touch. It borrows language from a global cultural trend and leverages a core truth at the heart of the Nivea brand.
Photography: Dan Thomas-Smith
Photography: Dan Thomas-Smith
Photography: Dan Thomas-Smith
Photography: Dan Thomas-Smith
Photography: Dan Thomas-Smith
Photography: Dan Thomas-Smith
NIVEA BRAND WORLD & EQUITY DECK
To connect Nivea with a new audience, a revised expression of the brand needed to be created. This is a snapshot of a larger piece that creates a visual and verbal world centered around the physical and emotional meaning of touch.
BELIEVE IN YOUR SKIN
Nivea's science works with the skin's own biology to activate what's within. Though this Nivea helps a new generation believe in their skin so they are free to express all their true beauty and connect deeply with others.
